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Creating A More Profitable Pay Per Call Campaign
Your Pay Per Call campaign is the perfect tool to help grow your business, attract more customers, and increase revenue. However, no marketing effort can be created and simply left to run without...
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Pay Per Call Statistics to Help You Market More Effectively
Marketing is a tough field to succeed in, due in large part to the ever changing environment within business. As a B2B marketer, staying on top of trends and ahead of the curve when changes come is...
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Why Pay Per Call Blows Online Lead Forms Out of the Water
Through much of the early 21st century, businesses encouraged customers to skip the phone and fill out a lead form online to initiate contact. Lead forms required less effort on the business side, and...
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How Pay Per Call Marketing Can Grow Your Small Law Firm
Pay Per Call marketing traces its roots to the days of late-night television advertisements offering products and services to consumers. Individuals viewing an advertisement called a specific...
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What Exactly are Consumers Doing on Mobile?
As a marketer or small business owner, the key to any successful marketing campaign is insight into consumer behavior. You’ve heard time and again about the importance of mobile devices in modern...
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Three Reasons A Small Plumbing Business Absolutely Must Use Pay Per Call...
As a small plumbing business owner, you know it can tough to compete with larger companies in your area. They likely have a larger fleet of service people, they’ve got a much bigger advertising...
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Why Pay-Per-Call Advertising Trumps Every Other Method
When it comes to your small business, you know that advertising is important. But there are so many mediums to advertise in. How do you know what’s best? Instead of worrying about when, how, and who...
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The Most Common Online Marketing Mistakes Made by Small Businesses
Advertising is crucial for a business, but it’s certainly not easy in today’s world. Several years ago, it was enough just to have a small presence online. Simply having a website was an advantage...
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Online Marketing Trends for 2015 That Businesses Need to Know
The Internet is a constantly changing environment, especially when it comes to marketing and advertising. It can be tough for even the experts to stay on top of things, so how is the average small...
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Four Rules for Small Businesses Running Their First Pay Per Call Campaign
When it comes to any successful business, one of the biggest hurdles is connecting with the customer through advertising. This can be even more true for small businesses. That’s why pay per call...
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What Marketers Need to Know in the Multiscreen Era
The Digital Age has brought a number of stunning changes to consumer behavior, but none of them is more difficult for some marketers to understand than multiscreen usage. With smart TVs, tablets, and...
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Here are 5 Reasons You Need Pay Per Call
It’s far too easy to forget about that old landline your business relies on to speak with customers. In an age when digital marketers are increasingly told to focus on optimized websites, social media...
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How to Add Phone Numbers to Your AdWords Campaigns for Pay Per Call
If you haven’t already noticed, Google rolled out new AdWords bidding units for those marketers and business owners who are only interested in generating phone calls for their business. While most...
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How Twitter’s Mobile Ads Manager Benefits Your Business
If you’re operating your own small business and not using social media, you’re ignoring a significant tool to help market your business to consumers. From interacting with consumers to spreading brand...
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How to Map Out an Effective Geo-Fencing Strategy
The rise of mobile usage in the United States is generating increased attention on geo-fencing. This tactic allows marketers and advertisers to target consumers based upon their geographic location,...
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3 Steps to Boosting Pay Per Call ROI for Small Business
As a small-business owner, you keep a close eye on the company budget. You don’t have the deep financial pockets that larger firms do, so when you spend money you need to feel comfortable in the...
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How to Get the Most from Call-Only Campaigns in Google AdWords
Google’s AdWords online campaign program is the most popular online advertising platform for business large and small. In February 2015, Google signaled the resurgence of Pay Per Call advertising by...
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Why Phone Calls are Important to the Customer Journey
Customers use mobile devices to conduct a large volume of research when looking for products and services, and an increasing number of consumers are going “old school” by using click-to-call and other...
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Digital Marketing Trends that have Dominated 2015, So Far
Marketing is not a static concept. The ideas and tools that worked for marketers 100 years ago are ancient compared to those in use today. Even the tactics, tools, and concepts employed just a decade...
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4 Reasons You Need Google Call-Only Ads in Your Pay Per Call Campaign
As a small-business owner, you represent the little guy fighting for your piece of the pie in a giant, global marketplace. While major corporations are often viewed as the enemy, that doesn’t mean you...
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